1. Write a content strategy for Instagram page of a product led brand for the wedding season.
- Brief – The brand wants to get bulk orders for wedding favors and to include their products in
wedding invitations, hampers, gifting, etc. They want to get in touch with brides, grooms,
wedding planners, customized gifting brands where their products can be used.
- Divide the strategy and ideation in two parts – B2B (for direct consumers) and B2C (for other
businesses the brand can collaborate with)
- Requirements – Concept notes for any shoot content, copies for 3 posts (including 1 reel) and 2
stories and write up on strategy for writing the respective copies.
- Photoshoot can be done to create content but not mandatory.
- Brand - https://www.instagram.com/fragrantors_aroma/
Content Strategy
B2C
Platform: Instagarm
Brand: Fragrantors
Target Audiences: Brides, Grooms, Bridal Parties, and Families Planning Weddings
Tone Of Voice: Warm, festive, and slightly whimsical.
| Content Buckets |
Formats |
Topic |
| Cultural Connection |
Story- Scented Traditions. |
Significance of Scents in Indian Wedding Traditions |
| Packaging Inspiration |
Story- Styled Wedding Hamper Ideas |
Fragrantors & Wedding Traditions |
| Influencer Collaborations |
Reel: Fragrance Moments with Kashis Agarwal |
Collaborating with Influencers to Highlight Fragrantors Essentials |
B2B
Platform: Instagram
Brand: Fragrantors ****
Target Audiences: Wedding Planners, Gifting Brands