Brand Chosen - H&M

Customer Persona of the Brand

1. Demographics

• Name: Riya
• Age: 33
• Location: Mumbai
• Relationship Status: Married
• Occupation: Doctor
• Income: 20L

1. Psychographics

• Interest: Fitness, Health Conscious Lifestyle, Fashion, Community involvement,
• Pain Points: Limited organic options, limited variety in styles, Quality Concerns, Online Shopping Experince- Issues such as sizing discrepancies, color variations or the inability to physically inspect items.
• Goals: Introduce a variety of colors, patterns and styles into the baby's wardrobe by selecting a range of items from the H&M Baby collection, Convenience in Online Shopping
• Buying Behaviours: Delibarate Buyer, Impulsive

Brand Personality -

Primary- Sincerity